{"id":147,"date":"2015-09-30T15:56:03","date_gmt":"2015-09-30T15:56:03","guid":{"rendered":"http:\/\/www.aaronparsekian.com\/?p=147"},"modified":"2015-10-02T20:21:21","modified_gmt":"2015-10-02T20:21:21","slug":"logo-design","status":"publish","type":"post","link":"http:\/\/www.aaronparsekian.com\/?p=147","title":{"rendered":"Logo design"},"content":{"rendered":"

This week we learned about logo design. We started\u00a0this assignment by identifying a logo that we feel is successful. I chose Saul Bass’s logo for Bell Telephone. For many years I’ve enjoyed this logo. I think its simplicity is timeless. In fact it has outlived the company it was designed for. Here is a lineage of\u00a0\u00a0Bell Telephone’s logos, with Saul Bass’s version second from the right:<\/p>\n

\"FullSizeRender\"<\/a><\/p>\n

Even though AT&T bell telephone was broken up in 1984, Saul’s logo lives on! Hidden on verizon equipment you can still find it. Verizon employees still hold their allegiance to Ma Bell.<\/p>\n

\"VerizonBell\"<\/a><\/p>\n

\"11874696676_fa16a83961_b\"<\/a><\/p>\n

Visually I think this logo is very successful. It takes Alexander Graham Bell’s surname, tied with a functional bell, and yet gives it a cutting-edge simplicity that to me relates it to electronic schematic:<\/p>\n

\"3873593_orig\"<\/a><\/p>\n

 <\/p>\n

I also find the light blue Saul\u00a0chose to be very eye-catching.<\/p>\n

 <\/p>\n

\"2000px-Bell_System_hires_1969_logo_blue.svg\"<\/a><\/p>\n

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 <\/p>\n

We also designed a logo for ourselves.\u00a0Early on I experimented with electrical schematic symbols, lighting drafting symbols – things which describe me and my work. I decided that an LED would be a good start. I wanted to use a square RGB LED, as I use these quite often at work – but I didn’t find them to be legible enough to get the point across to laymen.<\/p>\n

\"IMG_0993\"<\/a><\/p>\n

 <\/p>\n

I then moved to the more classic LED. I think it is more identifiable:<\/p>\n

\"IMG_0995\"<\/a><\/p>\n

I started sketching with both:<\/p>\n

\"IMG_0999\"<\/a><\/p>\n

I wanted to use some color, as a lot of my LED work involves color. Almost\u00a0all of the time LED color is described as RGB, so I wanted to add on this by using CMY as well.<\/p>\n

\"screen\"<\/a><\/p>\n

 <\/p>\n

My “final” logo is below. I would really like to spend a lot more time on it, but I think it is a good\u00a0start! I don’t know if Saul Bass would approve. . .<\/p>\n

 <\/p>\n

\"logo\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This week we learned about logo design. We started\u00a0this assignment by identifying a logo that we feel is successful. I chose Saul Bass’s logo for Bell Telephone. For many years I’ve enjoyed this logo. I think its simplicity is timeless. In fact it has outlived the company it was designed for. Here is a lineage … Continue reading Logo design<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,4],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-fall-2015","category-visuallanguage"],"_links":{"self":[{"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147"}],"version-history":[{"count":3,"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":159,"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=\/wp\/v2\/posts\/147\/revisions\/159"}],"wp:attachment":[{"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.aaronparsekian.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}